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Product designer and

joy amplifier designing with intention

and all of my heart.

Pursuing innovative solutions to complex problems

I'm a product designer and creative problem solver. I've designed for start-ups, enterprise organizations, and fortune 500 companies. My experience ranges from SAAS platforms and social networks to mobile apps and AI-powered products. Explore some of my work below.
Culture amp

AI Performance
Feedback Assistant

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explore project
Academia,edu

Profile Page

EXPLORE PROJECT
Explore Project
bed bath & beyond

BeyondSpaces AI App

EXPLORE PROJECT
Explore Project
mary kay cosmetics

GlowUp Consultant App

explore project
EXPLORE PROJECT
X.com

Customer Support Center

EXPLORE PROJECT
Explore Project
Westpac New Zealand

Personal Banking Website

EXPLORE PROJECT
Explore Project
Western digital

E-Commerce Redesign

EXPLORE PROJECT
Explore Project
Lamb Weston

PotatoPerks Loyalty App

EXPLORE PROJECT
Explore Project
Topcon

Virtual Job Site

EXPLORE PROJECT
Explore Project

brands I've DESIGNED FOR

a list of brands I've designed for including: Culture Amp, Academia.edu, Heri Digital, Apple, Twitter, Western Digital, Chevron, and more.

WHAT I'M GOOD AT

Compassion, an intense love of design and pure drive are what fuel my unstoppable mission to create beautiful and efficient user experiences.

Design Leadership

Design leadership goes beyond ideas—it's about inspiring teams, advocating for users, and fostering collaboration for real impact.

Product Strategy

Product strategy gives design direction and purpose. I ensure alignment with business goals, user needs, while prioritizing impact.

User Research

User research makes design work by revealing needs and frustrations. It moves past assumptions, guiding solutions that truly help.

Presentation & Storytelling

A strong narrative makes design meaningful—connecting vision, user needs, and value. My superpower is bringing ideas to life and driving collaboration.

Cross-Functional Collaboration

Great products come from cross-functional collaboration. Partnering with engineers, PMs, and researchers brings diverse perspectives, ensuring alignment and better solutions.

Iterative Design & Refinement

Rapid iteration drives better experiences through testing, learning, and refining. It helps validate assumptions, explore ideas, and create evolving products.

Systems Thinking & Scalability

Systems thinking ensures products meet user needs while scaling with the business. Flexible, modular design keeps solutions future-proof without constant reinvention.

UX & UI Design
Mastery

Great design is about impact, not just looks. Mastering UX & UI means creating intuitive, seamless experiences that drive engagement and growth.

TESTIMONIALS

"William is the kind of designer who can listen to an idea you have or a problem you're trying to solve, and then come up with a solution that not only looks good but also deals with the edge cases you didn't mention."

Ben Chun, Lead Product Manager
Academia.edu

"He has an ability for getting stakeholders to deeply understand user problems and the nuances of design decisions. One of his most impactful contributions was leading the design for AI-driven features in the contextual drawer, making it easier for users to craft insightful, high-quality performance feedback."

Enoch Tan, Design Director
Culture Amp

"William nails the ability to distill complex concepts into something that is easy for stakeholders to understand."

John Westgarth, Delivery Manager
Culture Amp

"Want a designer who makes things happen? That's William Brown. Working with him at Culture Amp, I watched him tackle complex product challenges with a rare mix of strategic thinking and hands-on craft."

Brett Collinson, VP of Product & Design
Culture Amp

"I was consistently impressed by William's level of drive and ability to get work done quickly. His design work, which could range anytime from high-level strategic product thinking to quantitative and tactical A/B testing, directly contributed to the success of the different product teams that he worked on."

Ben Rodigas, Head of Design
Academia.edu

"William's expertise always shown through in discovery, or more difficult conversations, as he'd provide a pragmatic customer first view that would re-align the conversation back into the right direction. He'd be able to validate his concerns or views with the customer research he'd lead, and with valid hypothesis or previous experience."

Jay Linsell, Engineering Team Lead
Culture Amp

"No one is more passionate and dedicated than William Brown. Always learning and challenging himself. Always able to rise above ego and seek creativity in even the most mundane of assignments. Always looking to support the team."

Todd Zerger, Exec. Creative Director
Hero Digital

"What truly sets William apart is his strong bias toward action. Time and time again I've seen him take the lead on projects, embracing feedback with a constructive mindset, digging into the underlying why and producing thoughtful, impactful solutions that drive progress."

Daniel Billingham, Sr. Director of Product Strategy
Culture Amp

"William brings such a rich and elegant toolkit to his position, and it’s a pure delight to get to brainstorm and ideate with him."

Sara Bissell Ruben, Sr. UX Researcher
Academia.edu

What's your Problem?

I can solve it for you.