WESTPAC NEW ZEALAND
How might we redesign the Westpac NZ Personal Banking website to create a more modern and user-friendly experience that empowers customers to manage their finances with confidence and ease?
As digital banking continues to evolve, users expect seamless, intuitive, and secure experiences that make everyday banking effortless. However, the current website presents opportunities for improvement in accessibility, usability, and overall design. This redesign project aims to modernize the platform, ensuring that customers can easily navigate their financial journey with confidence and clarity.
By focusing on user needs, we seek to enhance key aspects such as information architecture, mobile responsiveness, and transaction flows. The redesign will prioritize a more intuitive interface, reducing friction in critical tasks like logging in, comparing credit cards, and getting support. Accessibility will be a core consideration, ensuring that all customers, regardless of ability, can interact with the platform without barriers. Through user research and testing, we will refine the experience to align with best practices in digital banking and customer experience design.
It began with research, where we gathered insights from user interviews, analytics, and competitor benchmarking to identify pain points like navigation challenges and accessibility barriers. Stakeholder input ensured alignment with business objectives, compliance, and technical feasibility.
With research insights, we restructured the site’s information architecture for better navigation and created wireframes to explore new layouts. Usability testing guided refinements, ensuring accessibility and an intuitive user experience. The design was then developed into a visually engaging, functional interface aligned with Westpac’s brand and digital best practices.
Once finalized, the focus shifted to development, launch, and ongoing improvements. Designers and developers collaborated closely to ensure accurate implementation, with QA testing before release. The site was launched strategically, and post-launch monitoring allowed for continuous optimization, keeping the platform modern, efficient, and aligned with customer expectations.
"By prioritizing accessibility, usability, and seamless navigation, we’ve created a platform that not only meets today’s needs but is also built for the future."
