LAMB WESTON

Potato Perks Loyalty App

How might we design a mobile app experience for Android and iOS that provides Lamb Weston customers with a way to earn and spend loyalty points?

project details

Role:
UX Design Lead
Timeline:
4 Months
Deliverables:
Information Architecture, Wireframes, Low-Fidelity Mocks, Low-Fidelity Mobile Prototype, High-Fidelity Designs, High-Fidelity Prototype
Tools:
Figma, Protopie, Marvel
Lamb Weston Holdings, Inc. is an American food processing company that is one of the world's largest producers and processors of frozen french fries and other frozen potato products.

Lamb Weston aimed to develop an engaging loyalty program that is straightforward and user-friendly. The objective was to empower restaurant operators to accumulate points and exchange them for rewards that enhance both front and back-of-house operations.

We developed the Potato Perks Loyalty app, designed to maximize user engagement with Lamb Weston. This app enables users to earn and redeem points while also providing access to essential operator resources, culinary inspiration, and industry insights to keep their restaurants competitive.

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Process

As part of our year long engagement with Lamb Weston we were tasked with doing several projects ranging from the re-design and development of their website, a web application for use at industry trade show booths, a customer loyalty website experience and now a standalone customer loyalty application.

1. Create a Unified Ecosystem

We wanted to lean on the Lamb Weston component library we had already created to make sure the experience felt like a cohesive part of the digital ecosystem.

2. Collaborating Cross-Functionally

We worked hand-in-hand with the business stakeholders, their third party rewards points API team and their contracted team of overseas front and back end developers to ensure a smooth transition between design and development sprints.

3. Understanding the Problem

In order to be considered a success the application needed to address certain key goals:

  • Browse recipes relevant to your business, the product catalogue and resources.
  • Scan QR codes to earn rewards points.
  • Request samples with the push of button and receive notifications
  • Provide users with personalized recommendations on menu optimizations, demography/geography incentives, and alerts on new product introductions
  • Allow customers to set milestones. The app tracks their performance and sends encouragement and tips along the way.
  • Profile capabilities allow you or your LW sales rep/OSS to input your menu, business model, hours of operation, capacity, high-volume times/days, even staff birthdays
"Our opportunity with this loyalty app is to provide a reason to choose Lamb Weston outside of simple product criteria. It transforms the decision into that's about more than just potatoes - but about partnership."

Results

The Potato Perks Loyalty App has proven to be a significant success for Lamb Weston, enhancing customer engagement and driving substantial revenue growth. By offering a seamless and rewarding experience, the app has strengthened the relationship between Lamb Weston and its customers, ensuring continued loyalty and satisfaction.

The main features of the app focuses on earning and redeeming points and gaining access to valuable operator resources, recipe inspiration and industry insights

  • Insights
  • Recipes
  • Products
  • Perks


The app launched in connection with a marketing campaign and quickly generated a user base of over 20,000 businesses. Engagement between customers and their sales reps increased and positive feedback started flowing in. User redeemed a total of 500,000 rewards points within the first 6 months and the app generated a six-figure increase in company revenue.

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